KaitlynLarson.com

Renew Your Perspective. Reclaim Your Passion.

PAST EXPERIENCES

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Whether I’m addressing long-term business leaders navigating the realities of legacy owner burnout or leading hands-on workshops for garden centers and landscaping teams, my presentations are designed to spark real change. I specialize in delivering empowering keynotes and actionable sessions that help horticulture professionals enhance their skills and sustainably grow their businesses. Explore some of my past engagements below to see the topics I’m most passionate about—and how we can bring those same insights to your next event.”

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PAST EXPERIENCES / ENGAGEMENTS

Bringing AI to the Grounds: Practical Ways ChatGPT Can Support Your School Facilities & Grounds

AI doesn’t have to be intimidating or complicated—it can actually be fun and incredibly useful in your everyday work. In this interactive session, Kaitlyn Larson Parker will introduce ChatGPT as a supportive tool that can help school facility and grounds managers save time, get organized, and think creatively about their work. From writing job descriptions and performance reviews to drafting procedures, training documents, and project proposals, you’ll see real-life examples of how ChatGPT can lighten your load and spark new ideas. The goal is for you to leave this session feeling confident about how to start using AI right away in small but powerful ways.

Kaitlyn Larson Parker is the 4th-generation owner and visionary of Larson’s Garden Center & Landscaping, a 106-year-old award-winning family business in Burlington, CT. Kaitlyn is known for blending tradition and innovation—taking the heart of her family’s business and combining it with fresh ideas, new systems, and creative tools like AI to fuel growth and efficiency. She has a passion for leadership, people development, and creating environments where both teams and ideas thrive. Kaitlyn brings an approachable, hands-on style to teaching others how to use ChatGPT—showing that it can be both simple and powerful in supporting daily operations, strategy, and big-picture goals.

*Also taught this AI class to the Garden Center industry 

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A panel discussion on “Garden Center Evolution: Adapting to New Trends and Consumer Demands”. (no description)

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GCLC Winter Symposium Panel Intro (I’m also the founder of the group)

When running a small, independent garden center, it’s easy to feel like you’re solving the same problems in isolation: Managing customer expectations, staffing challenges, Council was established. Once a month meetings create a space where owners and managers can have open and honest discussions about what’s working, what isn’t, and what we’re seeing in the markets right now. Burnout is becoming more common, especially after peak seasons or difficult years, and the group provides a place to vent and voice frustrations. Having a trusted group of peers who understand the distinct pressures of the green industry makes a huge difference and reassures us we’re notalone in facing these challenges. The goal of the council is connection and growth;helping each other run stronger, more resilient garden centers.

Course Title: “What’s Happening Now” CNLA 

Course Description: The horticulture industry is evolving—and the future belongs to businesses willing to grow beyond traditional models while staying true to their roots. In this forward-looking session, attendees will explore how emerging tools and platforms are reshaping the way garden centers connect, sell, and build loyalty so they may thrive into the future.

This class will introduce practical ways to use ChatGPT to support planning, communication, and systems; examine how the Experience Economy is changing customer expectations; and highlight Whatnot as a powerful example of live, relationship-driven online selling. Attendees will gain insight into where the industry is headed, what skills and mindsets will matter most, and how to begin adapting now—without losing the heart of their business. This session is designed to inspire curiosity, confidence, and momentum for the next chapter of horticulture.

Course Title: Landscape Design 101 – Building a Strong Foundation (A-HOM003)

Course Description: Learn the basics about how to design your very own landscape from start to finish. We will explore what components make up a settled design, how to evaluate what environmental factors affect your space, how to narrow down your ultimate goal/feeling for space, and how to pick the right plants for the design. This class will take a layered approach starting with the very basics, and moving to the fun part picking your plants. When we are finished you will have a through, thought out design ready to implement!

Course Title: Plants I Love – From the Eyes of a Landscape Designer (A-HOM003)

Course Description: This course will walk you through an assortment of annuals, perennials, trees, and shrubs that have been tried and tested in landscapes in CT for years. Learn about the pros and cons of the plants being showcased and why they are loved in CT gardens. You will have an opportunity to ask questions and dive into the why and why not of different plants. ln the end, you will be able to walk into a Garden Center with more confidence and knowledge that you are selecting exactly the right plants for your dream garden.

Course Title: Top 30 Plants From the Eyes of a Landscape Designer (A-HOM002)

Course Description: Join Kaitlyn Larson, Owner/ Landscape Designer from Larson’s Garden Center, who will reveal 30 of her favorite trees, shrubs, and perennials for your New England landscape. Learn about plants that have been tried and tested throughout the years and find ways to keep them thriving. We will walk through a gamut of basic and advanced care tips and tricks for plants and landscapes, as well as discuss how to recognize, identify and treat common pests and diseases. There will be time to “dig in” and ask questions!

How To Knock The Socks Off Your Neighbors This Fall: Plant The Most Gorgeous Patio Pots On The Block!

This hands on workshop is all about creating the most stunning patio pots on the block this fall. Whether you’re a seasoned gardener or new to the world of plants, you’ll learn how to create a beautiful display that will knock the socks off your neighbors. We’ll start by discussing the best fall plants for patio pots, including options for both sun and shade. You’ll learn how to choose the right color scheme and combination of plants to create a cohesive and eye-catching display.

Next, we’ll cover the basics of container gardening, including how to properly prepare your pots, how to choose the right soil and fertilizer, and how to maintain your plants throughout the fall.

You’ll also learn how to create different levels of interest in your pot, using both tall and shortplants/elements. Finally, we’ll discuss the best ways to add finishing touches to your patio pot, such as using decorative elements like pumpkins, gourds, and leaves to add a touch of autumnal magic.This workshop is perfect for anyone looking to create a beautiful and unique patio pot this fall, and you’ll leave with the knowledge and inspiration to do just that. Kids 3 and up are welcome when accompanied by an adult.

What To Do With That Winter Squash

This workshop will teach participants how to make the most of their winter squash harvest, with a focus on delicious recipes and creative uses for this versatile fruit. We’ll start by discussing the different types of winter squash and their unique flavors and textures. Then, participants will learn how to properly prepare and store the squash for long-term use. Next, we’ll dive into a variety of recipe ideas, including soups, stews, pasta dishes, and baked goods. You’ll also learn how to use winter squash in sweet and savory recipes, and how to incorporate them in appetizers, entrees, and side dishes. In addition, we’ll explore creative ways to use winter squash such as in DIY home decor projects and winter decorating.

Whether you’re a seasoned cook or new to the world of winter squash, this workshop is sure to provide valuable insights and inspiration for incorporating this bountiful vegetable into your cooking and home decor.

Top 12 Plants That Will Change Your Life This Year & How To Embrace Them

This awesome workshop will explore my favorite 12 plants that have the potential to greatly improve your life in the coming year. From herbs that promote relaxation and reduce stress to flowers that boost mood and purify the air, these plants are a must-have for anyone looking to enhance their physical and mental well-being. Participants will learn about the specific benefits of each plant and how to properly care for them in order to ensure optimal growth and well-being. They will also learn about different ways to incorporate these plants into their daily lives, such as using them in cooking, as a natural remedy, and for decorating their home. In addition, the workshop will cover tips for embracing these plants, such as, finding the right spot in your home or garden for each plant and how to keep them healthy. Whether you’re a seasoned gardener or new to the world of plants, this workshop is sure to provide valuable insights and inspiration for incorporating these life-changing plants into your daily routine.

Deck the Halls – Christmas Decor! How To Decorate Your Home Like A Pro!

This workshop is about creating beautiful and festive Christmas decorations for your home. Whether you’re a seasoned decorator or new to the holiday decorating game, you’ll learn how to decorate your home like a pro. We’ll start by discussing the different types of Christmas decorations, including options for both indoor and outdoor spaces. You’ll learn how to choose the right color scheme and combination of decorations to create a cohesive and eye-catching display. Next, we’ll cover the basics of decorating, including how to properly prepare your spaces, how to choose the right elements to maximize that festive feel, and how to maintain your decorations throughout the holiday season. You’ll learn how to create different levels of interest in your decorations, using both traditional and non-traditional elements. Finally, we’ll create your very own decorated live wreath to kick off your holiday decorating, including a beautiful bow! This workshop is perfect for anyone looking to learn how to create beautiful and festive decorations for their home this Christmas, and you’ll leave with a beautiful wreath and the knowledge and inspiration to decorate like a pro.

Getting Your Garden Ready For Winter

Are you stumped on what to do with the garden before winter? Do you know what to prune, when and how to properly do it? What about feeding your plants, and mulching? How about ways to combat winter damage on your trees and shrubs? Or what to do with Roses and Hydrangeas? Well come and join us Oct 25th, 9:30am, at Larson’s Garden Center for these answers and more.

Course Title: How to Decorate Wreaths and Make Bows like a Pro!

Course Description: This hands-on workshop teaches you how to create beautiful and festive Christmas wreaths and bows for your home. Whether you’re a seasoned decorator or new to the holiday decorating game, you’ll learn how to decorate wreaths like a pro. 

Course Title: Foraging for Holiday Decor 

Course Description: Nature is stunning and is the perfect place to gather inspiration for your holiday decorating. In this class you will learn how to create different types of holiday decorations like wreaths, swags, and table arrangements using nature’s gifts and your garden. We will discuss what materials work best and how to safely and legally forage for them. We will discuss materials like evergreens, berries, and branches to name a few! We will explore what makes an arrangement stunning, including varying levels of interest using both traditional and nontraditional elements. We will also discuss how to properly prepare your decorations, how to choose the right elements to maximize that festive feel, and longevity throughout the Winter season. When you leave this class you will have the insight and confidence to create beautiful and festive decorations for your home using what you already have right outside your doorstep! 

Cool Container Planting Class

Bring your creative container with you. An old pair of shoes, a hand bag, or a funky tea pot. We will teach you how to select the perfect plants and together we will plant it up.

Hanging Basket and Planter Class

Come plant with us. Together we will take a journey to selecting and planting the correct plants to create the perfect hanging basket or planter.

Creative Ideas for the Garden

Do you love Pinterest and all the amazing ideas in it? Join us for an exploration of some of the fun ideas out there and how to create them in your very own garden!

Kids in the Garden

This class is for adults looking for cool ideas to get their kids about playing outside in the garden. Don’t let your kids get lost in the digital age. Spark their imagination with some outrageously creative ideas.

House Plans 101: understanding the basics about caring for are in home beauties

Summary: 10 tips and tricks on how to keep house plants thriving

Title: “Falling” in Love with your Property

Summary: 10 things you can do this fall to bring more of your style into your home. This very personal class brings light to your true self and reflecting it in your surroundings. Making you a priority is so important. This is a simple start to remembering that journey. 

Other topics I have spoken/ taught on:

  • Early Spring Gardening
  • Behind the Scenes Tour
  • House Plants
  • Garden Makeovers
  • DIY Landscaping
  • Shade plants beyond Hostas
  • Hydrangeas – why are they not blooming
  • What’s New? – plants
  • Pollinator Pathway & Natives
  • Composting 101
  • Top 30 Plants 
  • Landcaping – updating your space
  • Into to Winter Squash
  • Glow in the Dark Petunia – Yes it’s real and it’s coming!
  • Running a business – to High School Business classes
  • School Field Trips – hands on learning about plants
  • On location – Senior Centers- Crafts, Decor, plantings

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As a CEO at the helm of a century-old family enterprise, Kaitlyn Larson delivers empowering keynotes and deep-dive workshops that tackle the realities of legacy owner burnout. Her sessions are designed to help long-term garden center business leaders and managers step away from exhausting day-to-day routines and rediscover the excitement of visionary brainstorming.